Why ProLytics?

At ProLytics, we partner with finance and business leaders to modernize financial planning, analytics, and performance management. Our team works closely with clients to design and implement end-to-end solutions that improve decision-making, scalability, and long-term growth.

We are a fast-growing consulting firm with a strong partner ecosystem and a highly collaborative culture. Marketing plays a critical role in supporting our growth by driving awareness, engagement, and qualified demand across digital channels and partner initiatives.

Role Overview

ProLytics is looking for a Marketing Analyst / Coordinator with a strong digital and analytical mindset to support the execution, tracking, and optimization of our marketing programs.

This is a hands-on role focused on marketing operations, analytics, content coordination, and digital execution. The ideal candidate is highly organized, data-driven, and comfortable managing multiple workstreams across website, social, campaigns, and events.

Roles & Responsibilities

– Manage and maintain the marketing calendar

– Coordinate marketing activities across digital, social, website, and campaigns

– Monitor website performance using Google Analytics and Google Search Console

– Support website updates and content publishing

– Create and schedule social media posts (primarily LinkedIn)

– Assist with marketing assets and sales collateral

– Track campaign performance and prepare dashboards

– Conduct market and competitive research

– Support internal and external events

– Maintain customer personas and content mapping

– Organize marketing data, assets, and documentation

Qualifications

– Post-secondary degree in Marketing, Business, Communications, or related field

– 2+ years experience in marketing coordinator or analyst roles

– Hands-on experience with Google Analytics and Google Search Console

– Experience managing marketing calendars and social posting

– Strong organizational and analytical skills

– Familiarity with tools such as LinkedIn, Google Ads, Mailchimp, HubSpot

– Strong written and verbal communication skills

– Interest in B2B marketing, consulting, or SaaS

Nice to Have

– Experience marketing for consulting or technology firms

– Basic design or video editing skills (Canva, Adobe)

– SEO and content performance analysis exposure