Privacy Policy

Last Updated: January 13, 2022

  1. What information do we collect?
  2. How do we use your information?
  3. Service providers & Sharing of Information Gathered
  4. Links to Third-Party Sites
  5. Your Rights
  6. Sensitive Information
  7. Minors
  8. Retention of Information
  9. Changes to this Privacy Policy
  10. Contact Us

ProLytics Consulting Group (collectively “ProLytics”/“we”/”us”) respects and is committed to protecting the users of our services. This Privacy Policy (the “Policy”) applies to (the “Site”) which is owned and managed by ProLytics Consulting Group. The following Policy describes how your information is collected, used, and shared when you visit

What information do we collect?

When you visit the Site and fill in our forms, we will collect certain information from you: your name, job title, company/organization name you currently work at, phone number, and e-mail address. We refer to this as “Personal Information.” You provide Personal Information to us when you:

  • Subscribe and submit a form
  • Request or sign up for information
  • Communicate with us by phone, email, or in-person
  • Completing a questionnaire, survey, or other information request form
  • When you express an interest in working with us

Additionally, the Site will automatically collect certain information about your devices such as information about your web browser, type of device, IP Addresses, and links used for us to analyze trends on the Site.

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. Cookies cannot be used to steal personal information or to gain access to information that you did not directly provide. For more information about cookies, and how to disable and opt out of cookies, please visit

“Usage data” tracks actions occurring on the Site, and collects data including your IP address, browser type, Internet service provider, referring pages, and date/time stamps.

As you further browse the Site, we collect information about the individual web pages that you view, what search terms referred you to the Site and information about how you interact with the Site. We will refer to this automatically-collected information as “Non-Personal Information.”

How do we use your information?

As you make a form submission to us through any contact and/or requests forms on our Site, your Personal Information is collected in order for us to directly contact and respond to you and your inquiries (including products and/or services we offer, a quote for our services and your company’s information). Furthermore, we use this personal information to:

  • Communicate with you through subscription-based email campaigns made by ProLytics Consulting Group
  • When in line with the preferences you have shared with us, we provide you with content and updates relating to our products, services, and events.

When automatically collecting Non-Personal Information, it helps us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site. This Non-Personal Information will analyze how our customers browse and interact with the Site, and assess the success of our marketing and advertising campaigns.

Service Providers & Sharing of Information Gathered

We will not share your information with third parties, except with our service providers which include website hosting, analytic providers, email marketing providers, and collection forms. ProLytics uses the following third-party service providers that process your Non-Personal information on its behalf:

  • WordPress – Website Host and Content Management System
  • WPForms – Form Collection that redirects your Personal Information to us in order to maintain for communication purposes
  • Microsoft Customer Voice & Forms – Survey Collection allows ProLytics to collect customer feedback and suggestions
  • Google Analytics – Analytics Provider that uses your Non-Personal Information to track and examine your activities on the Site
  • MailerLite – Email Marketing Application for email updates, subscription forms, newsletters, and campaigns

Finally, we may also share your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights

Links to Third-Party Sites

Our Site includes links to other third-party sites. By accessing those links, you will leave the ProLytics Site. If you choose to submit personal information to any of the third-party websites listed on our Site, your information is no longer managed under this Policy.

Your Rights

ProLytics notes that we are processing your information in order to pursue our legitimate business interests listed above. Additionally, please note that the information that we process will be transferred and stored by our third-party service providers in locations outside of your home country which may not be subject to the equivalent data protection law.

If you are a European resident, you have the right to access the Personal Information we hold about you and to ask that your information be corrected, updated, or deleted. In order to exercise these rights, please contact us with our contact details listed in the “Contact Us” section below. We may ask for further information to confirm your identity and location. Upon the receipt of your written request, we will provide you with a copy of your Personal Information although, in certain circumstances, we may not be able to make all relevant information available to you in the case where the information also pertains to another user. In this event, we will provide the reasons for the denial to you upon your request.

Sensitive Information

ProLytics will not intentionally collect or retain any information that you do not want to provide. This is information regarding your medical or health condition, race or ethnic origin, political opinions, religious or philosophical beliefs, or other sensitive information.


Our Site and content are intended for professionals and/or individuals over eighteen (18) years of age. We do not intentionally target or collect any personal information from anyone under the age of thirteen (13). When you disclose or submit your information on our services, you are representing to us that you are at least eighteen (18) years of age. Please contact us if you are aware of any submitted information from a child below thirteen (13) and we will immediately delete their personal information.

Changes to this Privacy Policy

We update this Privacy Policy (the “Policy”) from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. When the Policy is amended, we will state the date of the last amendment at the beginning of the Policy. ProLytics Consulting Group encourages visitors to frequently check this page for any changes to the Policy. Your continued usage of this Site after any change in this Privacy Policy will constitute your acceptance of such change.

Contact Us

For more details about our privacy practices, if you have questions, please contact us with the details below:


Address: 445 Apple Creek Boulevard, Suite 217, Markham, ON, L3R 9X7, Canada